By BOSEDE OLUSOLA-OBASA
In today’s competitive business environment, people may forget your advert, but they rarely forget how you made them feel.
Great salespeople understand this truth deeply. They know that customer service is not separate from sales; it is the foundation of sales growth, customer loyalty, and business reputation.
Research by pwc.com shows that 73% of consumers say customer experience influences their buying decisions, while 32% will walk away from a brand they love after just one bad experience. This means that beyond product quality and pricing, attitude and service delivery can determine whether a customer stays or leaves.
One major habit of great salespeople is active listening. They do not rush customers or assume they already know what the buyer wants. Instead, they listen carefully, ask thoughtful questions, and respond with empathy. Customers appreciate being heard, especially in a marketplace where many businesses are more interested in selling than solving problems.
Another powerful habit is consistency. Great salespeople maintain professionalism whether the customer is making a large purchase or simply making enquiries. In many Nigerian businesses today, customers often complain about rude responses, delayed feedback, and poor after-sales service. Yet, businesses that intentionally train their staff to remain courteous and responsive usually enjoy stronger customer retention and referrals.
Customer-focused salespeople also understand the importance of follow-up. A simple message asking, “How has the product been serving you?” can create emotional connection and trust.
According to hubspot.com, companies that prioritise customer relationships are more likely to increase repeat purchases and long-term revenue.
Sales expert Zig Ziglar once said, “You can have everything in life you want if you will just help enough other people get what they want.” This quote captures the heart of excellent selling. Great salespeople do not pressure customers; they guide them.
For example, a fashion vendor who patiently helps a customer choose the right outfit, even when the customer is undecided, is more likely to gain repeat patronage than another seller who becomes impatient or dismissive. Likewise, a bank staff member who explains solutions politely can turn a frustrated customer into a loyal one.
Ultimately, sales success is not built on persuasion alone. It is built on respect, reliability, empathy, and service habits that make customers feel valued. Businesses and sales professionals who master these habits will not only increase revenue but also build lasting trust and reputation.
If you would like to learn healthy service habits or unlearn counterproductive ones, request to take part in our upcoming training tagged: ‘Improve Your Customer Service Habits, Sell Better’.
Enjoy the rest of your week.
I’m Bosede Olusola-Obasa, Character Development Trainer, Corporate Culture Strategist and Best Service Attitudes Advisor. Simply call or chat 08106120819.
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