They were announced at the recent launch of Samsung Galaxy A series and Samsung Galaxy Unpacked which held on January 11 and January 14 this year at The Experience Centre, Yudala Heights, Victoria Island, Lagos.

The company, in a statement by its Managing Director, Samsung Electronics Nigeria, Mr Caden Yu, said that JoeBoy symbolised the values that Samsung had stood for over the years.

“The Samsung brand stands for quality, innovation, change, self-expression and excellence.

“These qualities are epitomised by JoeBoy, whose depth and quality of work as well as versatility as a music artiste have endeared him to many Nigerians.

“We are very proud to have him endorse our new A Series mobile phones,’’ he said.

“A lawyer, media personality and one of the most trend-setting fashion icons in Nigeria, Ebuka, known for his impeccable sense of style, poise and success clearly embodies what Samsung Galaxy Flagship Smartphones are known for; exquisite, fashionable, with stunning designs and experience that is second to none.

“We are excited to have him onboard,” added Yu.

“The colour accuracy on Samsung Phones display is amazing and it fits my kind of use. I can watch movies, go live with my fans, continue my emails on the go!

“It is really exciting to be part of the Galaxy family as a brand ambassador,’’ Joe Boy said.

“I am beyond excited to be joining the Samsung family. It is a Brand I have admired for a very long time for so many obvious reasons.

“Its designs have always been amazing. The brand has consistently been a clear leader in the market with innovative features, aesthetics that have always been really pleasing and most importantly, putting consumers first. So, this is a partnership I am super proud of,” Ebuka said.

Samsung Nigeria has surely set the pace for 2021 in the mobile phone market with the introduction of these iconic individuals alongside the launch of their new A series and S 21 series devices, the statement said.

Source: NAN

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