The Commissioner for Tourism, Arts and Culture, Mrs. Toke Benson-Awoyinka, represented by Mrs. Adebimpe Oyekan-Ismaila, made the declaration at the fifth annual stakeholders conference held in Lagos.

She emphasized the importance of collaboration between the government and film industry practitioners.

“Together, we can achieve a harmonious blend of creativity and compliance,” she said.

Executive Secretary, Mrs. Adebukola Agbaminoja, expressed her gratitude for the industry’s support since she took resumed office.

“We must evolve into an institution that not only regulates but also supports and empowers, positioning Lagos as the creative capital of Africa,” she stated.

She said her vision included creating an ecosystem where more co-productions are achieved in Lagos, as well as having Nigerian films with local flavours celebrated and distributed globally.

The conference theme, “Navigating the Future of Film: Balancing Creativity, Compliance, and Cultural Integrity,” resonated throughout various enlightening sessions.

The event was further enriched by cultural dances and drama presentations from the LSFVCB and the Council for Arts and Culture, showcasing the vibrant heritage of Lagos.

As stakeholders commended the Lagos State government’s unwavering support, the call for continued collaboration to drive growth and excellence in the film industry was resounding.

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This was made known by the Executive Secretary/CEO of LSFVCB, Mrs. Adebukola Agbaminoja, during the Creative Exhibition 2.0 held at NECA House, Ikeja, Lagos, on Thursday, with the theme “Redefining Culture for Economic Productivity.”

In her remarks, Mrs. Agbaminoja underscored the importance of collaboration between regulatory agencies and the creative industry to drive innovation and sustainable growth.

“Culture is the lifeblood of any society; it shapes our identity, values, and aspirations,” she said, emphasizing that the partnership between LSFVCB and CDGN was crucial for fostering creativity while ensuring responsible content that reflected Nigerian values.

Speaking on the link between culture and the economy, the LSFVCB Executive Secretary explained that redefining culture for economic productivity entailed aligning artistic expression with strategic economic goals.

“We must advocate for policies that foster creativity, ensure fair compensation for our artists, and promote our cultural products on global platforms. By doing so, we create an ecosystem where culture thrives and, in turn, fuels economic development,” she said.

Mrs. Agbaminoja commended CDGN for its initiative to invite students to the exhibition, describing it as a deliberate effort to pass cultural values to the next generation.

She expressed concern about the increasing cases of role reversal in some homes, where children are pushed into street trading or hustling as breadwinners, stressing that such trends undermine societal balance.

“We must return to teaching and reinforcing our cultural values at home and in schools to build a healthy and morally grounded society,” she added.

She further called on all stakeholders to unite in redefining culture for economic productivity and positioning Nigeria as a global cultural powerhouse.

In her address, Dr. Joy Osawaru Akinyemi, President of CDGN, outlined the Guild’s vision to make Nigeria the “Design Capital of Africa.”

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“We aim to showcase Nigeria’s creative genius as a viable export, build partnerships between the creative industry and government, and attract investment into our cultural economy,” she stated.

She added that the Guild’s vision aligned with the Lagos State government’s commitment to promoting the creative sector as a major contributor to the state’s Gross Domestic Product (GDP) and youth empowerment agenda.

Renowned cultural expert, Bishop Dr. Joseph Ighalo Edoro, delivered a paper titled “Redefining Culture for Economic Productivity in Contemporary Nigeria and Nations.”

He highlighted Nigeria’s potential to leverage its cultural heritage for economic transformation, citing the success of Nollywood as a global case study.

Dr. Edoro noted that the creative industry could significantly boost Nigeria’s GDP, create employment opportunities, and enhance cultural exchange.

He recommended targeted investments in training and technology, strengthened cultural partnerships, and effective management of intellectual property rights and copyright education as key strategies for sustaining growth in the creative economy.

According to industry projections, Nigeria’s entertainment and media sector, valued at approximately USD 9 billion in 2023, is expected to rise to USD 13.6 billion by 2028, representing a compound annual growth rate of nearly 8.6 per cent.

Also speaking, Mr. Daniel Krull, Consul General of Germany, proposed a cultural partnership between Nigeria and Germany that would link Nollywood with the German film sector for mutual benefits.

“Nigeria possesses the stories, rhythms, and colours; Germany provides infrastructure, training models, and global distribution networks,” he said.

He further suggested exchange programmes in set and prop design, art direction, cinematography, and post-production to merge Africa’s vibrant cultural heritage with Europe’s technical expertise.

“German studios can benefit from the warmth and emotional depth of African narratives, while Nigerian designers can learn the science of visual storytelling through structured apprenticeships,” he explained, adding that “This synergy can create a new sub-economy of cultural engineers—Africans trained to export the essence of their heritage with global quality assurance.”

Mr. Krull expressed Germany’s readiness to collaborate further with Nigerian creatives and production companies, noting that the German delegation’s presence at the exhibition was to explore opportunities for deeper partnership with Nollywood and CDGN.

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Speaking at the Nollywood Producer’s Summit, on Thursday, the Executive Secretary and CEO of the Lagos State Film and Video Board, Mrs. Adebukola Agbaminoja,  emphasized the importance of collaboration, policy support, and government partnership in driving the industry’s success.

“The government has taken concrete steps to nurture talent and promote innovative storytelling in Nollywood. A notable initiative is the Lagos State partnership with the Plotweaver to stage a storytelling competition, where the winning story will be developed into a short film. This initiative reflects our dedication to fostering creativity and excellence in the industry,” Agbaminoja stated.

The Executive Secretary further disclosed the government’s plans to develop policies that encourage investment in the film industry. These policies include offering tax breaks and grants tailored for filmmakers, as well as investing in infrastructure improvement and training programmes to equip emerging filmmakers with the necessary skills to thrive.

Additionally, Agbaminoja highlighted the government’s commitment to capacity building by partnering with film academies to empower emerging talents, further solidifying the state’s support for the growth and development of the industry.

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“By working together with industry stakeholders, the Lagos State government aims to position Nollywood for lasting success and showcase the best of Nigerian storytelling to the world,” Agbaminoja submitted.

In a related development, the United States government has expressed interest in collaborating with Nollywood creatives.

The Public Relations Officer of the US Consular General Office, the US Consulate General, Lagos, Nigeria, Julie McKay, expressed US government’s intention to leverage foreign training to equip Nollywood professionals with modern skills to produce quality films and content that could be showcased on Netflix and other foreign channels, thereby increasing the market for local and international creatives.

Meanwhile, the Executive Director of the National Film and Video Censors Board, Dr. Shuaib Hussieni, has urged film producers to approach the right agencies for necessary documents before producing their films.

He expressed dissatisfaction with producers who bypass the agency for legitimate censorship, instead forging permits and clearance certificates, which often resulted in low-quality or immoral films that contradicted government policies.

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This initiative was made known by the Executive Secretary of LSFVCB, Mrs. Adebukola Agbaminoja, during a press conference held in Ikeja, Lagos, on Thursday.

“The competition is designed to nurture and harness the creative talents of Lagos State’s youth through the art of storytelling. Targeting students aged 13 to 20, this initiative aims to inspire a love for storytelling, offering a platform for young individuals to unleash their imagination and share their distinctive narratives. Through this collaboration, LSFVCB seeks to cultivate authentic artistic expression among adolescents, empowering them to convey their creativity,” she stated.

Agbaminoja highlighted the transformative impact of storytelling on young lives, encouraging all eligible youths to take part in the competition and showcase their talents.

She urged parents, guardians, educators, and students to engage in the enriched opportunity during the holiday season for children rather than playing at home.

“The Lagos State Film and Video Censors Board is dedicated to promoting and regulating the film and video sector in order to ensure the quality content for audiences while supporting human developmental initiatives within the sector,” Agbaminoja stated.

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Storytelling is a means of preserving the rich cultural heritage and building a thriving socio-economic creative economy for the state, she stated.

She said the innovation was an Artificial Intelligence, AI, by Plotweaver and was committed to empowering young storytellers by providing innovative tools for storytelling and content creation.

The Project Lead, Lagos Youth Storytelling Competition, Mr Oteme Oyo, said that plot weavers was the technical story checker to evaluate the stories submitted to ensure that they were culturally relevant and commercially viable.

She said “this competition is an opportunity to showcase Artificial Intelligence as a positive technology.

Mr Ojo Olumuyiwa Johnson,  Chief  Partnership Officer at Plotweaver, said, “The  competition is a transformative platform that will not only preserve our cultural heritage but build the creative leaders who will take Nigerian stories from Lagos to the world.”

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